Marketing and sales in foreign markets: recommendations from ZAMMLER

If you want to reach the international level with your product, goods or services, you need to prepare well.  The head of the marketing department ZAMMLER GROUP  Iryna Morozova, who recently acted as an expert at the intensive training from Diya. Business, explains how and what is the main thing.

You should perfect the existing system, and then expand your business. This rule should be applied to all mechanisms of the company: management, sales, marketing, HR, logistics, production, etc.

Iryna Morozova emphasizes that those who want to work for export need to find answers to three key questions:

1. What are the needs and tastes of foreign clients?
2. How to find partners and distributors in foreign markets?
3. How to adapt your product and develop an effective marketing strategy for foreign markets?

It is worth starting with the definition of the business model that suits you best. It can be direct export sales remotely, work through dealers and distributors, own branch office, sale through marketplaces or franchise sale.

In order to become successful on the international market, it is worth making a step-by-step analysis of some basic points regarding the organization of activities. Iryna worked out a kind of checklist with the participants of the training.

 We recommend that you also consider the following points:

— diagnostics of the company;

— export strategy;

— marketing;

— sales;

— production;

— suppliers;

— legal component;

— logistics;

— finance;

— opening of local offices.

Equally important is understanding the portrait of your client, taking into account the peculiarities of mentality and language, building the right communication platform, taking into account the characteristics of the brand, product competitiveness and professional requirements for employees.

The expert emphasizes that one of the components of success is the correct marketing strategy. After all, this is the art of “serving” the right product in the right place and at the right time.

In order to form a quality export strategy, give yourself the answers to the following questions:

What dо I sell? Who do I sell to? How do I do this? Why do I do this?

Building business on the international market will depend entirely on the answers. It is also worth researching the market, identifying the problem and thinking about ways to solve it, and planning the budget.

Thank you for the invitation to speak at the intensive training from Diya. Business! ZАМMLER GROUP professionals are always happy to share their own experience and advice, because we are convinced that Ukrainians are strong when they are united. We believe in the prosperity of Ukraine after our Victory and do everything possible to bring it closer.